Survey about www.keas.com by Rama Al Am’ari
Keas rated one of the best 50 websites of 2010 by time magazine, brings personalized care to a whole new level. Founded by the former head of Google Health, Keas aims to provide tailored health programs for individual users by combining personal medical data with general health advice. Companies like Quest Diagnostics have teamed up with Keas to input personal data, like blood-test results, to the site.·
Survey about the website www.lookfantastic.com (by Melina Politi)
Survey about the website www.athensyoga.gr (by Natasa Chaidogiannou)
Website | www.athensyoga.gr |
Business Model | B2C, Online Direct Marketing-Membership |
Business Model Entities | |
Key partners | Suppliers, Site-support partners, Associates (event managers etc) |
Key activities | Yoga-meditation-relaxation classes, Seminars & Retreats, Selling of yoga associated products |
Value proposition | Body & Inner Health |
Customer relationships | Efforts to create satisfied customers (personalization, discounts, special prices) |
Key resources | Yoga teachers, Environment |
Distribution Channels | Social networks (Facebook) |
Cost | Teachers’ salaries, Studio monthly maintenance, Suppliers’ payments |
Revenues | Registration fees, Fees from classes and seminars/retreats, Profits from sales of yoga store |
Transactions | Students learn yoga & meditation techniques from studio’s experts (B2C) Online orders are placed & delivered to the customers (B2C) Owners buy products from suppliers (B2B) |
Marketspaces | B2C e-marketplace, electronic storefront The marketspace component: ‘’front end’’ (it includes an e-catalogue of yoga products) |
Blog Service | Not included |
Survey about the website www.everydayhealth.com (by Hazem Baramki)
E-Business Website | www.everydayhealth.com |
Business Model | C2C , B2C; subscription model free of charge facilitating person to person networking services under a social network service community model |
Marketing Strategy | Personalized advertising (1-1) marketing practices, as part of a mass customized marketing strategy |
Business Model Entities | |
Key Partners | The web site member themselves, since their content and contribution is the key resource |
Key Activities | free everyday health related information from applications, large databases of drugs, doctors, hospitals, health tips, expert opinions, diverse articles, health blogs, support groups and many health tools…etc |
Value Proposition | Whole, diverse and customized information |
Customer Relationships | Credibility and trust |
Customer Segments | All Net users who are interested in health related topics |
Channels | Digital online format content/services; the website uses free social media networks (Facebook, twitter) to promote for its services and communicate with its members |
Key Resources | Sustained Human Interaction, third party partnerships |
Cost Structure | Free of Charge |
Revenue Stream | Advertising, Affiliation Model |
E-Marketplaces | Intermediation case, the website offers the logistics or infrastructure for information interchange. It is a functional Collaborative and personalized Portal. |
Blog Services | The website offers several number of health related blogs as part of the Join the community theme |
